“The whole idea is to provide a seamless purchase journey that makes it easy for consumers to learn, compare, trust and decide to purchase our products from aligned retailers.” “Omnify is an integrated solution that links the retailer’s online and physical stores, giving consumers decision simplicity and increasing the likelihood of purchase from Mohawk aligned retailers,” said Karen Mendelsohn, senior vice president of marketing. One of the immersive, technological innovations Mohawk introduced is Omnify, an integrated digital marketing tool that is designed to connect the online, in-store and product experiences for consumers. That X-plus experience.” Multi-Channel Marketing It’s all of these elements together that creates the innovative and immersive product experience. Innovative products and styling along with word-class marketing and merchandising, both in-store and online.
You have to have an engaging product experience. “That’s a huge opportunity right there,” Carson said.
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Mohawk president Brian Carson contends that during the economic downturn retailers spent too much time focusing on getting feet in the door, and a lot of dealers forgot how to maximize the sale once the consumer was inside. The event opened with a performance by TellAvision, as seen on the show America’s Got Talent, introducing dealers to the notion that they can fast forward their business through technology and innovation.
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